The Highlands at Pittsford was ready to update their 7-year-old website. The messaging was up to date, but the story needed to be told in a new way so that it could reach the right people. New videos and photos give an insider look to website visitors and bring the resort like living experience to life. Easier site navigation was of top concern for the new site, and all major pages are now are reachable in just one click.
Super simple process
Working on a large website is a team effort with a lot of moving parts. K2 has designed a super simple process that lays out all the steps and streamlines time management to help our clients get results fast. On the backend, K2 provides research, site architecture and mockups to ensure that the creative direction is on target for written content, design, and imagery through photography and videos.
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