12 Apr 2018

For all the sunny days – Eastview Mall

                The making of a television commercial K2 had the wonderful opportunity to work with a talented team to produce four TV spots depicting Eastview Mall​ fashion through the change of​ seasons. The spots came to life by shooting on a whimsical, fantasy stage setting​.​ The various ​facets of concepting and producing ​these ​spot​s​ took place over nearly 12 months. This included art direction, storyboarding, writing, set design and build, wardrobe, shooting (a crew of 12), equipment rental,

12 Dec 2017

FLPPS animated video

                  When you have a complex story to present and want people to understand it quickly, you have to get creative with animated video. When you have to get creative, you hire K2. That's what the Finger Lakes Performing Provider System (FLPPS) did when they needed to tell their story of how New York State is changing the way healthcare professionals deliver services to their patients. K2

28 Sep 2015

A Campaign for The Ages: The Highlands TV Commercial

Click on the image to watch the new TV commercial. Talent, humor, and good-natured fun are ageless. We’ve been reminded of this joyous fact over the last few years while creating the current television and print campaign with The Highlands at Pittsford. The Highlands is not your typical community, let alone senior community. The Highlands at Pittsford takes a concept called The Seven Dimensions of Wellness and does it to the max. The food, the fun, the friendships, the