The making of a television commercial
K2 had the wonderful opportunity to work with a talented team to produce four TV spots depicting Eastview Mall fashion through the change of seasons. The spots came to life by shooting on a whimsical, fantasy stage setting.
The various facets of concepting and producing these spots took place over nearly 12 months. This included art direction, storyboarding, writing, set design and build, wardrobe, shooting (a crew of 12), equipment rental, post production, music, VO supervision to name just some.
“An idea can turn to dust or magic, depending on the talent that rubs
against it.”We were so lucky to have a terrific client, director, crew, models, set designer, stylist… and, of course, the K2 creative talent including creative director, designer, and writer. We think the many hours of production work that went into pulling this off were well worth it!
We hope you enjoy the results.