K2 and University of Rochester Medical Center are excited to announce we’ve received a Silver 2016 Summit Creative Award for the branding design of the Toast To Your Health 2015 event invitation. The award was given by the Summit International Awards (SIA) organization who administers “advertising and marketing award competitions…with the goal of raising the awareness for the companies and individuals who have the creative and marketing talent to go beyond the ordinary. ”
K2 did the branding design for the invitation for U of R’s annual Alumni and Advancement event. Always a formal and elegant affair, we needed to make a strong and lasting impression. French country gardens served as the inspiration behind the design, particularly the magical quality of the gardens at dusk. With an antique gold envelope, large format size, custom die cut and beautiful photography, the invitation was both memorable and compelling. Its design set the tone for all event decorating.
K2 also provided design and printing for the menu booklets, program book and signage.
A great time was had by all at the event, which raised more than one million dollars to benefit the Wilmot Cancer Institute.
K2 Creative Team: Claire Kaler – Creative Director, Monica Guilian – Art Director, John Cammarosano – Illustrator