16 Dec 2018

Branding helps thousands in need

K2 Communications had the opportunity to work on a very important campaign. As most of you know, the opioid crisis has hit unbelievable proportions in the last few years. It is a crisis which affects all walks of life. Race, age or address don't seem to matter. The FLACRA Opioid Treatment and Response Team Our client, Finger Lakes Area Counseling & Recovery Agency (FLACRA), has received grants to become a Center of Treatment Innovation Team, or COTI. They have

12 Dec 2018

The importance of the visual brand

K2 had the exciting challenge of rebranding Fairport Savings Bank, a community bank that has now been serving the Rochester area for 130 years. FSB needed a revived brand that conveyed its warm and friendly customer experience and proud local history, while leveraging its modern and competitive product offering. Branding components After research and many conversations with key staff and decision makers, we worked to define FSB’s unique brand personality. From there, we created their

19 Oct 2018

2018 Summit Creative Awards for K2

We are pleased to announce that out of more than 5,000 submissions from 24 countries, K2 Communications has been named a double winner in the 2018 Summit Creative Award® competition. The winning works were produced for Rochester Institute of Technology and Eastview Mall. K2 won a silver award in the Exhibit category for an exhibit created for the E. Philip Saunders School of Business at RIT and a bronze award in the TV/Commercial Spot category for a

19 Oct 2018

K2 and The Highlands at Pittsford would like you to meet Bud

                    Our new TV spot Bud and his wife, Peggy, moved to The Highlands at Pittsford this summer. They’re meeting new friends, seeing some familiar faces, and enjoying all there is to do at The Highlands. In our latest TV commercial, Bud and friends encourage those considering a move to The Highlands to “Come visit us!” The Highlands has given K2 the wonderful opportunity to work

31 May 2018

Home Leasing is Building Communities

                        The Rebranding of Home Leasing Home Leasing, LLC., was in need of a brand overhaul and a corporate website that better reflects who they are as an organization now, and into the future. Their website serves as a communication channel for all current and prospective audiences including stakeholders, municipalities, residents, employees, service providers and vendors. A  Caring Mission "Our mission is to improve

22 May 2018

K2 Illustration Crushes a Persistent Foe: The Tight Deadline

                        Partners in need We saw the sign in the sky...A "K" and a "2". Someone needed our help. And they needed it now. We knew what we had to do. Our friends at Partners + Napier were in trouble, and time was running out. They knew it. We knew it. We had to act. Fast. A few seconds in a phone booth and we

30 Apr 2018

Special Olympics Healthy Initiative-exhibit design

            Special Olympics is the largest global public health organization dedicated to serving people with intellectual disabilities. In 2012, Special Olympics launched Healthy Communities, an innovative global initiative that promotes access to inclusive health, builds on the success of Special Olympics Healthy Athletes™ screenings, and opens doors to wellness and follow-up healthcare year-round. The global impact of the Special Olympics Healthy Communities Initiative, which has been made possible by the

12 Apr 2018

For all the sunny days – Eastview Mall

                The making of a television commercial K2 had the wonderful opportunity to work with a talented team to produce four TV spots depicting Eastview Mall​ fashion through the change of​ seasons. The spots came to life by shooting on a whimsical, fantasy stage setting​.​ The various ​facets of concepting and producing ​these ​spot​s​ took place over nearly 12 months. This included art direction, storyboarding, writing, set design and build, wardrobe, shooting (a crew of 12), equipment rental,

20 Mar 2018

K2 won a few awards

Summit International Awards for K2 web work. We are proud to announce that K2 Communications has been recognized by the Summit International Awards for outstanding work in the category of Consumer Websites. The SIA is the oldest and most prestigious organization administering marketing awards nationally for advertising and marketing firms with limited billings. We would like to thank our clients, Fairport Savings Bank and Wisteria Flowers and Gifts, for giving us the opportunity to work

20 Mar 2018

Exhibit Design at RIT

Transforming the trucking industry E. Philip Saunders is a man who looked into the future and saw opportunity in the creation of the country's interstate highway system. When it was still being conceived and built, Mr. Saunders—working at his father's gas station—envisioned a network of refueling stops to help service the nation's truckers while lending some stability to their lives spent on the road. In addition to refueling, the truckers could shower, enjoy a hot