26 Nov 2020

Small Business Saturday – 11/28/20

Shop small and make a big difference for a small business owner. This year, it’s more important than ever to support our local community. Shop Small—in-store and online—and support your favorite small businesses this Saturday and all holiday season long. Many of your favorite small businesses are offering online shopping, curbside pick-up, and no-contact delivery services in order to create a safe environment for their staff and customers. According to a recent American Express Shop

24 Jun 2020

Do you want to stand out from your competition? Animated video is a great solution.

Here are 5 reasons why. 1. Stand out from your competition Digital marketing is transforming into a increasingly-competitive marketplace. An animated video can effectively set you apart and establish you as a creative, innovative and futuristic company. 2. Boost Conversion Rates Animations don't just engage your customers, they also inspire them to actually make purchases. Statistics reveal that including an animated video on your landing page can increase your conversion rate by a whopping 80%.

24 Jun 2020

Magnolias, bikes and a break from Zoom

K2 is here to help OK, we know we're in this for the long haul. But we're also in this together, and your friends at K2 are here to help any way we can. Whether it's still business somewhat-as-usual, or your physical business location is closed, technology solutions are available to help you stay in touch with your customers. Our healthcare clients are using telehealth services, professional services are using email, phone and video conferencing, and retail

19 Sep 2019

We love helping our clients shine

                      The Highlands at Pittsford was ready to update their 7-year-old website. The messaging was up to date, but the story needed to be told in a new way so that it could reach the right people. New videos and photos give an insider look to website visitors and bring the resort like living experience to life. Easier site navigation was of top concern for

18 Feb 2019

K2 is a proud sponsor of Verona Street Animal Society

At K2, we were excited to help our friends at Verona Street Animal Society by designing their annual appeal letter. The letter asks the question, "How will you celebrate Valentine's Day?" This is the time of year to remind those closest to you that they hold a special place in your heart, and make sure those around you know they are loved and cared for. That is what Verona Street Animal Society does every day. Whether

16 Dec 2018

Branding helps thousands in need

K2 Communications had the opportunity to work on a very important campaign. As most of you know, the opioid crisis has hit unbelievable proportions in the last few years. It is a crisis which affects all walks of life. Race, age or address don't seem to matter. The FLACRA Opioid Treatment and Response Team Our client, Finger Lakes Area Counseling & Recovery Agency (FLACRA), has received grants to become a Center of Treatment Innovation Team, or COTI. They have

12 Dec 2018

The importance of the visual brand

K2 had the exciting challenge of rebranding Fairport Savings Bank, a community bank that has now been serving the Rochester area for 130 years. FSB needed a revived brand that conveyed its warm and friendly customer experience and proud local history, while leveraging its modern and competitive product offering. Branding components After research and many conversations with key staff and decision makers, we worked to define FSB’s unique brand personality. From there, we created their