The Rebranding of Home Leasing
Home Leasing, LLC., was in need of a brand overhaul and a corporate website that better reflects who they are as an organization now, and into the future. Their website serves as a communication channel for all current and prospective audiences including stakeholders, municipalities, residents, employees, service providers and vendors.

A  Caring Mission
“Our mission is to improve the lives of our residents and the communities in which we work.”

This type of engaging and humanistic mission is not usually associated with a company whose services include development, construction and property management. But spend just a few minutes with the three-generations-deep, family-run company and you’ll feel their dedication to their employees, residents and communities, and see all the ways they live their mission every day.

It was a pleasure to work with them to provide branding and a new website that reflects their commitment and highlights their many properties.

The Outcome
Our recommended approach started with an onsite branding session. Branding is a fundamental element to any successful marketing initiative. Once a brand identity is established, it serves as the foundation for all marketing efforts. Using the newly created brand, the K2 team got started reviewing the outdated website and making recommendations for a new site plan, curating images, writing and editing content, and developing wireframes and page designs.

The result you see here is clean, modern and informative. The homepage features a motion graphic that serves to show off Home Leasing’s real estate capabilities. The site has an easy-to-use content management system and is responsive for all browsers and devices. We thank Managed Services Team, who programmed and hosts the website, for including us in this project.

Can we help you with branding or web design?
Give us a call…256-0110!