Here are 5 reasons why.
1. Stand out from your competition
Digital marketing is transforming into a increasingly-competitive marketplace. An animated video can effectively set you apart and establish you as a creative, innovative and futuristic company.
2. Boost Conversion Rates
Animations don’t just engage your customers, they also inspire them to actually make purchases. Statistics reveal that including an animated video on your landing page can increase your conversion rate by a whopping 80%.
3. Engage with your customers
Nowadays, consumers engage with online video content on a daily basis. In a recent study, it was found that one third of all online activity time is spent watching videos.
Animated videos are the perfect way to engage potential customers since they present essential information in an attention-grabbing way.
4. Save money
Unlike live-action videos, animations don’t become dated quickly. Choosing an animation instead will save you money as it will remain fresher-looking for longer and will need to be updated less frequently.
As compared to live human actors, animation does not promote any particular age, race or nationality. This is vital because the internet is fast becoming a global marketplace. Therefore, your business needs to appeal to everyone, no matter who they are.
5. Promote brand development
Animated videos give you a golden opportunity to artistically integrate logos, color schemes, and brand images into your video.
K2 creates animated videos with stylized illustrations, graphics and straight forward messaging using your brand guidelines. They simplify the message and communicate it in an impactful and entertaining way.
Do you have a story to tell? Contact us.