24 Jun 2020

Do you want to stand out from your competition? Animated video is a great solution.

Here are 5 reasons why. 1. Stand out from your competition Digital marketing is transforming into a increasingly-competitive marketplace. An animated video can effectively set you apart and establish you as a creative, innovative and futuristic company. 2. Boost Conversion Rates Animations don't just engage your customers, they also inspire them to actually make purchases. Statistics reveal that including an animated video on your landing page can increase your conversion rate by a whopping 80%.

24 Jun 2020

Magnolias, bikes and a break from Zoom

K2 is here to help OK, we know we're in this for the long haul. But we're also in this together, and your friends at K2 are here to help any way we can. Whether it's still business somewhat-as-usual, or your physical business location is closed, technology solutions are available to help you stay in touch with your customers. Our healthcare clients are using telehealth services, professional services are using email, phone and video conferencing, and retail

30 Apr 2018

Special Olympics Healthy Initiative-exhibit design

            Special Olympics is the largest global public health organization dedicated to serving people with intellectual disabilities. In 2012, Special Olympics launched Healthy Communities, an innovative global initiative that promotes access to inclusive health, builds on the success of Special Olympics Healthy Athletes™ screenings, and opens doors to wellness and follow-up healthcare year-round. The global impact of the Special Olympics Healthy Communities Initiative, which has been made possible by the

12 Apr 2018

For all the sunny days – Eastview Mall

                The making of a television commercial K2 had the wonderful opportunity to work with a talented team to produce four TV spots depicting Eastview Mall​ fashion through the change of​ seasons. The spots came to life by shooting on a whimsical, fantasy stage setting​.​ The various ​facets of concepting and producing ​these ​spot​s​ took place over nearly 12 months. This included art direction, storyboarding, writing, set design and build, wardrobe, shooting (a crew of 12), equipment rental,

20 Mar 2018

Exhibit Design at RIT

Transforming the trucking industry E. Philip Saunders is a man who looked into the future and saw opportunity in the creation of the country's interstate highway system. When it was still being conceived and built, Mr. Saunders—working at his father's gas station—envisioned a network of refueling stops to help service the nation's truckers while lending some stability to their lives spent on the road. In addition to refueling, the truckers could shower, enjoy a hot

12 Dec 2017

FLPPS animated video

                  When you have a complex story to present and want people to understand it quickly, you have to get creative with animated video. When you have to get creative, you hire K2. That's what the Finger Lakes Performing Provider System (FLPPS) did when they needed to tell their story of how New York State is changing the way healthcare professionals deliver services to their patients. K2

14 Sep 2017

“Hi, it’s Joan…”

This has been the lead-in to many of the TV spots K2 has created for The Highlands at Pittsford. We are fortunate to have found a wonderful spokesperson. Joan exemplifies our brand messaging for The Highlands: witty, intelligent, fun and real. No actors, no phony scripts. Joan tells it like it is in her own words. To freshen up the TV spots this year, we used the Facebook Live video format to tell about a

28 Sep 2015

A Campaign for The Ages: The Highlands TV Commercial

Click on the image to watch the new TV commercial. Talent, humor, and good-natured fun are ageless. We’ve been reminded of this joyous fact over the last few years while creating the current television and print campaign with The Highlands at Pittsford. The Highlands is not your typical community, let alone senior community. The Highlands at Pittsford takes a concept called The Seven Dimensions of Wellness and does it to the max. The food, the fun, the friendships, the