24 Mar 2016

A picture is worth 1000 words

Infographics can really help get your idea across You have an idea. It's probably a great idea. But how can you cut through the clutter and convey it to your clients, employees, and the entire social networking population? Studies are now showing that you don't even have the seven seconds you had last year to get your message across. It now boils down to three crucial seconds on average. Information design Information design can streamline

13 Dec 2013

AMA – American Marketing Association Advertising Campaign

Situation For over sixty years, the Rochester Chapter of the American 
Marketing Association has been the only local professional 
organization run by marketers for marketers. As many of you know, this longevity can be both good and bad for a company’s brand. 
For RAMA, the ‘good’ included recognition and respect throughout the marketing community, both locally and nationwide. Challenge • Re-energize the organization and its marketing materials • Increase event attendance • Build social media