23 May 2016

Your business is unique. Let K2 illustrate that for you.

A custom illustration from K2 is a great way to put yourself out there. Illustration sets you apart and enhances your visual identity, so you won’t look like everyone else. And in terms of marketing, the last thing you want is to look like everyone else. Stock Photography (yawn…) Yes, lots of people use stock photography these days, which is exactly why you shouldn’t. Avoid the pitfalls of stock and go with an illustration instead. It’s

By Claire Kaler | | In Blog, Illustration | Read More
24 Mar 2016

A picture is worth 1000 words

Infographics can really help get your idea across You have an idea. It's probably a great idea. But how can you cut through the clutter and convey it to your clients, employees, and the entire social networking population? Studies are now showing that you don't even have the seven seconds you had last year to get your message across. It now boils down to three crucial seconds on average. Information design Information design can streamline

By Claire Kaler | | In Blog, Illustration | Read More
13 Dec 2013

AMA – American Marketing Association Advertising Campaign

Situation For over sixty years, the Rochester Chapter of the American 
Marketing Association has been the only local professional 
organization run by marketers for marketers. As many of you know, this longevity can be both good and bad for a company’s brand. 
For RAMA, the ‘good’ included recognition and respect throughout the marketing community, both locally and nationwide. Challenge • Re-energize the organization and its marketing materials • Increase event attendance • Build social media

By Monica Guilian | | In Branding, Big Stuff, Illustration | Read More