31 May 2018The Rebranding of Home Leasing Home Leasing, LLC., was in need of a brand overhaul and a corporate website that better reflects who they are as an organization now, and into the future. Their website serves as a communication channel for all current and prospective audiences including stakeholders, municipalities, residents, employees, service providers and vendors. A Caring Mission "Our mission is to improve
22 May 2018Partners in need We saw the sign in the sky...A "K" and a "2". Someone needed our help. And they needed it now. We knew what we had to do. Our friends at Partners + Napier were in trouble, and time was running out. They knew it. We knew it. We had to act. Fast. A few seconds in a phone booth and we
30 Apr 2018Special Olympics is the largest global public health organization dedicated to serving people with intellectual disabilities. In 2012, Special Olympics launched Healthy Communities, an innovative global initiative that promotes access to inclusive health, builds on the success of Special Olympics Healthy Athletes™ screenings, and opens doors to wellness and follow-up healthcare year-round. The global impact of the Special Olympics Healthy Communities Initiative, which has been made possible by the
12 Apr 2018The making of a television commercial K2 had the wonderful opportunity to work with a talented team to produce four TV spots depicting Eastview Mall fashion through the change of seasons. The spots came to life by shooting on a whimsical, fantasy stage setting. The various facets of concepting and producing these spots took place over nearly 12 months. This included art direction, storyboarding, writing, set design and build, wardrobe, shooting (a crew of 12), equipment rental,
20 Mar 2018Summit International Awards for K2 web work. We are proud to announce that K2 Communications has been recognized by the Summit International Awards for outstanding work in the category of Consumer Websites. The SIA is the oldest and most prestigious organization administering marketing awards nationally for advertising and marketing firms with limited billings. We would like to thank our clients, Fairport Savings Bank and Wisteria Flowers and Gifts, for giving us the opportunity to work
20 Mar 2018Transforming the trucking industry E. Philip Saunders is a man who looked into the future and saw opportunity in the creation of the country's interstate highway system. When it was still being conceived and built, Mr. Saunders—working at his father's gas station—envisioned a network of refueling stops to help service the nation's truckers while lending some stability to their lives spent on the road. In addition to refueling, the truckers could shower, enjoy a hot
12 Dec 2017When you have a complex story to present and want people to understand it quickly, you have to get creative with animated video. When you have to get creative, you hire K2. That's what the Finger Lakes Performing Provider System (FLPPS) did when they needed to tell their story of how New York State is changing the way healthcare professionals deliver services to their patients. K2
12 Dec 2017The Harley School is celebrating their 100th anniversary. K2 was honored when they asked us for exhibit design to help them mark the occasion. The Harley School has a rich history of offering the freedom of a progressive education, allowing students to "develop from within" through collaborative experiences. This unique approach is summed up by their motto: Become What Thou Art, which became the title
14 Sep 2017This has been the lead-in to many of the TV spots K2 has created for The Highlands at Pittsford. We are fortunate to have found a wonderful spokesperson. Joan exemplifies our brand messaging for The Highlands: witty, intelligent, fun and real. No actors, no phony scripts. Joan tells it like it is in her own words. To freshen up the TV spots this year, we used the Facebook Live video format to tell about a
18 Aug 2017No, no, not like that. But we do like people to see our stuff. As in our exhibit design. And we've done a lot. We've designed a few already this year—with more in the works—so we're a well-oiled machine when it comes to branding, designing, fabricating and installing whatever your space needs. We get excited about creating something that enhances a space, honors someone for their accomplishments, celebrates an important occasion, and is seen by