24 Jun 2020

Do you want to stand out from your competition? Animated video is a great solution.

Here are 5 reasons why. 1. Stand out from your competition Digital marketing is transforming into a increasingly-competitive marketplace. An animated video can effectively set you apart and establish you as a creative, innovative and futuristic company. 2. Boost Conversion Rates Animations don't just engage your customers, they also inspire them to actually make purchases. Statistics reveal that including an animated video on your landing page can increase your conversion rate by a whopping 80%.

By Claire Kaler | | In Branding, Design, Animation, Video | Read More
24 Jun 2020

Magnolias, bikes and a break from Zoom

K2 is here to help OK, we know we're in this for the long haul. But we're also in this together, and your friends at K2 are here to help any way we can. Whether it's still business somewhat-as-usual, or your physical business location is closed, technology solutions are available to help you stay in touch with your customers. Our healthcare clients are using telehealth services, professional services are using email, phone and video conferencing, and retail

By Claire Kaler | | In Branding, Design, Animation, Awards, Animated video, Exhibit design, Community Service, Graphic design, Blog, Updates, Video, Big Stuff, Illustration, Uncategorized | Read More
16 Dec 2018

Branding helps thousands in need

K2 Communications had the opportunity to work on a very important campaign. As most of you know, the opioid crisis has hit unbelievable proportions in the last few years. It is a crisis which affects all walks of life. Race, age or address don't seem to matter. The FLACRA Opioid Treatment and Response Team Our client, Finger Lakes Area Counseling & Recovery Agency (FLACRA), has received grants to become a Center of Treatment Innovation Team, or COTI. They have

By Melissa Cappello | | In Branding, Design, Blog | Read More
12 Dec 2018

The importance of the visual brand

K2 had the exciting challenge of rebranding Fairport Savings Bank, a community bank that has now been serving the Rochester area for 130 years. FSB needed a revived brand that conveyed its warm and friendly customer experience and proud local history, while leveraging its modern and competitive product offering. Branding components After research and many conversations with key staff and decision makers, we worked to define FSB’s unique brand personality. From there, we created their

By Melissa Cappello | | In Branding, Design, Illustration | Read More
19 Oct 2018

2018 Summit Creative Awards for K2

We are pleased to announce that out of more than 5,000 submissions from 24 countries, K2 Communications has been named a double winner in the 2018 Summit Creative Award® competition. The winning works were produced for Rochester Institute of Technology and Eastview Mall. K2 won a silver award in the Exhibit category for an exhibit created for the E. Philip Saunders School of Business at RIT and a bronze award in the TV/Commercial Spot category for a

By Monica Guilian | | In Branding, Design, Animation, Awards, Animated video, Blog | Read More
19 Oct 2018

K2 and The Highlands at Pittsford would like you to meet Bud

                    Our new TV spot Bud and his wife, Peggy, moved to The Highlands at Pittsford this summer. They’re meeting new friends, seeing some familiar faces, and enjoying all there is to do at The Highlands. In our latest TV commercial, Bud and friends encourage those considering a move to The Highlands to “Come visit us!” The Highlands has given K2 the wonderful opportunity to work

By Monica Guilian | | In Branding, Design, Animated video, Blog | Read More
31 May 2018

Home Leasing is Building Communities

                        The Rebranding of Home Leasing Home Leasing, LLC., was in need of a brand overhaul and a corporate website that better reflects who they are as an organization now, and into the future. Their website serves as a communication channel for all current and prospective audiences including stakeholders, municipalities, residents, employees, service providers and vendors. A  Caring Mission "Our mission is to improve

By Monica Guilian | | In Branding, Design, Websites | Read More
22 May 2018

K2 Illustration Crushes a Persistent Foe: The Tight Deadline

                        Partners in need We saw the sign in the sky...A "K" and a "2". Someone needed our help. And they needed it now. We knew what we had to do. Our friends at Partners + Napier were in trouble, and time was running out. They knew it. We knew it. We had to act. Fast. A few seconds in a phone booth and we

By Monica Guilian | | In Branding, Design, Animation, Exhibit design, Advertising, Big Stuff, Illustration | Read More
30 Apr 2018

Special Olympics Healthy Initiative-exhibit design

            Special Olympics is the largest global public health organization dedicated to serving people with intellectual disabilities. In 2012, Special Olympics launched Healthy Communities, an innovative global initiative that promotes access to inclusive health, builds on the success of Special Olympics Healthy Athletes™ screenings, and opens doors to wellness and follow-up healthcare year-round. The global impact of the Special Olympics Healthy Communities Initiative, which has been made possible by the

By Monica Guilian | | In Branding, Design, Animation, Advertising, Video, Big Stuff, Illustration | Read More
12 Apr 2018

For all the sunny days – Eastview Mall

                The making of a television commercial K2 had the wonderful opportunity to work with a talented team to produce four TV spots depicting Eastview Mall​ fashion through the change of​ seasons. The spots came to life by shooting on a whimsical, fantasy stage setting​.​ The various ​facets of concepting and producing ​these ​spot​s​ took place over nearly 12 months. This included art direction, storyboarding, writing, set design and build, wardrobe, shooting (a crew of 12), equipment rental,

By Monica Guilian | | In Branding, Design, Animation, Advertising, Video, Big Stuff, Illustration | Read More