24 Jun 2020

Do you want to stand out from your competition? Animated video is a great solution.

Here are 5 reasons why. 1. Stand out from your competition Digital marketing is transforming into a increasingly-competitive marketplace. An animated video can effectively set you apart and establish you as a creative, innovative and futuristic company. 2. Boost Conversion Rates Animations don't just engage your customers, they also inspire them to actually make purchases. Statistics reveal that including an animated video on your landing page can increase your conversion rate by a whopping 80%.

24 Jun 2020

Magnolias, bikes and a break from Zoom

K2 is here to help OK, we know we're in this for the long haul. But we're also in this together, and your friends at K2 are here to help any way we can. Whether it's still business somewhat-as-usual, or your physical business location is closed, technology solutions are available to help you stay in touch with your customers. Our healthcare clients are using telehealth services, professional services are using email, phone and video conferencing, and retail

19 Oct 2018

2018 Summit Creative Awards for K2

We are pleased to announce that out of more than 5,000 submissions from 24 countries, K2 Communications has been named a double winner in the 2018 Summit Creative Award® competition. The winning works were produced for Rochester Institute of Technology and Eastview Mall. K2 won a silver award in the Exhibit category for an exhibit created for the E. Philip Saunders School of Business at RIT and a bronze award in the TV/Commercial Spot category for a

22 May 2018

K2 Illustration Crushes a Persistent Foe: The Tight Deadline

                        Partners in need We saw the sign in the sky...A "K" and a "2". Someone needed our help. And they needed it now. We knew what we had to do. Our friends at Partners + Napier were in trouble, and time was running out. They knew it. We knew it. We had to act. Fast. A few seconds in a phone booth and we

30 Apr 2018

Special Olympics Healthy Initiative-exhibit design

            Special Olympics is the largest global public health organization dedicated to serving people with intellectual disabilities. In 2012, Special Olympics launched Healthy Communities, an innovative global initiative that promotes access to inclusive health, builds on the success of Special Olympics Healthy Athletes™ screenings, and opens doors to wellness and follow-up healthcare year-round. The global impact of the Special Olympics Healthy Communities Initiative, which has been made possible by the

12 Apr 2018

For all the sunny days – Eastview Mall

                The making of a television commercial K2 had the wonderful opportunity to work with a talented team to produce four TV spots depicting Eastview Mall​ fashion through the change of​ seasons. The spots came to life by shooting on a whimsical, fantasy stage setting​.​ The various ​facets of concepting and producing ​these ​spot​s​ took place over nearly 12 months. This included art direction, storyboarding, writing, set design and build, wardrobe, shooting (a crew of 12), equipment rental,

12 Dec 2017

FLPPS animated video

                  When you have a complex story to present and want people to understand it quickly, you have to get creative with animated video. When you have to get creative, you hire K2. That's what the Finger Lakes Performing Provider System (FLPPS) did when they needed to tell their story of how New York State is changing the way healthcare professionals deliver services to their patients. K2