19 Sep 2019

We love helping our clients shine

                      The Highlands at Pittsford was ready to update their 7-year-old website. The messaging was up to date, but the story needed to be told in a new way so that it could reach the right people. New videos and photos give an insider look to website visitors and bring the resort like living experience to life. Easier site navigation was of top concern for

18 Feb 2019

K2 is a proud sponsor of Verona Street Animal Society

At K2, we were excited to help our friends at Verona Street Animal Society by designing their annual appeal letter. The letter asks the question, "How will you celebrate Valentine's Day?" This is the time of year to remind those closest to you that they hold a special place in your heart, and make sure those around you know they are loved and cared for. That is what Verona Street Animal Society does every day. Whether

19 Oct 2018

2018 Summit Creative Awards for K2

We are pleased to announce that out of more than 5,000 submissions from 24 countries, K2 Communications has been named a double winner in the 2018 Summit Creative Award® competition. The winning works were produced for Rochester Institute of Technology and Eastview Mall. K2 won a silver award in the Exhibit category for an exhibit created for the E. Philip Saunders School of Business at RIT and a bronze award in the TV/Commercial Spot category for a

19 Oct 2018

K2 and The Highlands at Pittsford would like you to meet Bud

                    Our new TV spot Bud and his wife, Peggy, moved to The Highlands at Pittsford this summer. They’re meeting new friends, seeing some familiar faces, and enjoying all there is to do at The Highlands. In our latest TV commercial, Bud and friends encourage those considering a move to The Highlands to “Come visit us!” The Highlands has given K2 the wonderful opportunity to work

31 May 2018

Home Leasing is Building Communities

                        The Rebranding of Home Leasing Home Leasing, LLC., was in need of a brand overhaul and a corporate website that better reflects who they are as an organization now, and into the future. Their website serves as a communication channel for all current and prospective audiences including stakeholders, municipalities, residents, employees, service providers and vendors. A  Caring Mission "Our mission is to improve

22 May 2018

K2 Illustration Crushes a Persistent Foe: The Tight Deadline

                        Partners in need We saw the sign in the sky...A "K" and a "2". Someone needed our help. And they needed it now. We knew what we had to do. Our friends at Partners + Napier were in trouble, and time was running out. They knew it. We knew it. We had to act. Fast. A few seconds in a phone booth and we

30 Apr 2018

Special Olympics Healthy Initiative-exhibit design

            Special Olympics is the largest global public health organization dedicated to serving people with intellectual disabilities. In 2012, Special Olympics launched Healthy Communities, an innovative global initiative that promotes access to inclusive health, builds on the success of Special Olympics Healthy Athletes™ screenings, and opens doors to wellness and follow-up healthcare year-round. The global impact of the Special Olympics Healthy Communities Initiative, which has been made possible by the

12 Apr 2018

For all the sunny days – Eastview Mall

                The making of a television commercial K2 had the wonderful opportunity to work with a talented team to produce four TV spots depicting Eastview Mall​ fashion through the change of​ seasons. The spots came to life by shooting on a whimsical, fantasy stage setting​.​ The various ​facets of concepting and producing ​these ​spot​s​ took place over nearly 12 months. This included art direction, storyboarding, writing, set design and build, wardrobe, shooting (a crew of 12), equipment rental,