16 Dec 2018

Branding helps thousands in need

K2 Communications had the opportunity to work on a very important campaign. As most of you know, the opioid crisis has hit unbelievable proportions in the last few years. It is a crisis which affects all walks of life. Race, age or address don't seem to matter. The FLACRA Opioid Treatment and Response Team Our client, Finger Lakes Area Counseling & Recovery Agency (FLACRA), has received grants to become a Center of Treatment Innovation Team, or COTI. They have

12 Dec 2018

The importance of the visual brand

K2 had the exciting challenge of rebranding Fairport Savings Bank, a community bank that has now been serving the Rochester area for 130 years. FSB needed a revived brand that conveyed its warm and friendly customer experience and proud local history, while leveraging its modern and competitive product offering. Branding components After research and many conversations with key staff and decision makers, we worked to define FSB’s unique brand personality. From there, we created their