26 Nov 2020

Small Business Saturday – 11/28/20

Shop small and make a big difference for a small business owner. This year, it’s more important than ever to support our local community. Shop Small—in-store and online—and support your favorite small businesses this Saturday and all holiday season long. Many of your favorite small businesses are offering online shopping, curbside pick-up, and no-contact delivery services in order to create a safe environment for their staff and customers. According to a recent American Express Shop

By Claire Kaler | | In Blog | Read More
24 Jun 2020

Do you want to stand out from your competition? Animated video is a great solution.

Here are 5 reasons why. 1. Stand out from your competition Digital marketing is transforming into a increasingly-competitive marketplace. An animated video can effectively set you apart and establish you as a creative, innovative and futuristic company. 2. Boost Conversion Rates Animations don't just engage your customers, they also inspire them to actually make purchases. Statistics reveal that including an animated video on your landing page can increase your conversion rate by a whopping 80%.

By Claire Kaler | | In Branding, Design, Animation, Video | Read More
24 Jun 2020

Magnolias, bikes and a break from Zoom

K2 is here to help OK, we know we're in this for the long haul. But we're also in this together, and your friends at K2 are here to help any way we can. Whether it's still business somewhat-as-usual, or your physical business location is closed, technology solutions are available to help you stay in touch with your customers. Our healthcare clients are using telehealth services, professional services are using email, phone and video conferencing, and retail

By Claire Kaler | | In Branding, Design, Animation, Awards, Animated video, Exhibit design, Community Service, Graphic design, Blog, Updates, Video, Big Stuff, Illustration, Uncategorized | Read More
16 Dec 2018

Branding helps thousands in need

K2 Communications had the opportunity to work on a very important campaign. As most of you know, the opioid crisis has hit unbelievable proportions in the last few years. It is a crisis which affects all walks of life. Race, age or address don't seem to matter. The FLACRA Opioid Treatment and Response Team Our client, Finger Lakes Area Counseling & Recovery Agency (FLACRA), has received grants to become a Center of Treatment Innovation Team, or COTI. They have

By Claire Kaler | | In Branding, Design, Blog | Read More
12 Dec 2018

The importance of the visual brand

K2 had the exciting challenge of rebranding Fairport Savings Bank, a community bank that has now been serving the Rochester area for 130 years. FSB needed a revived brand that conveyed its warm and friendly customer experience and proud local history, while leveraging its modern and competitive product offering. Branding components After research and many conversations with key staff and decision makers, we worked to define FSB’s unique brand personality. From there, we created their

By Claire Kaler | | In Branding, Design, Illustration | Read More
17 Jun 2016

K2 Does Real Estate Development

Did you know we've been operating in Rochester for over twenty years? In that time, we've had the opportunity to work with some really great clients on a wide range of projects. Some of our favorites are those that involved architecture, real estate development and historical renovation. Below are just a few examples of the exciting projects we’ve had the opportunity to work on in Rochester.       44 Exchange was built in 1964, as the Central

By Claire Kaler | | In Branding | Read More
23 May 2016

Your business is unique. Let K2 illustrate that for you.

A custom illustration from K2 is a great way to put yourself out there. Illustration sets you apart and enhances your visual identity, so you won’t look like everyone else. And in terms of marketing, the last thing you want is to look like everyone else. Stock Photography (yawn…) Yes, lots of people use stock photography these days, which is exactly why you shouldn’t. Avoid the pitfalls of stock and go with an illustration instead. It’s

By Claire Kaler | | In Blog, Illustration | Read More
24 Mar 2016

A picture is worth 1000 words

Infographics can really help get your idea across You have an idea. It's probably a great idea. But how can you cut through the clutter and convey it to your clients, employees, and the entire social networking population? Studies are now showing that you don't even have the seven seconds you had last year to get your message across. It now boils down to three crucial seconds on average. Information design Information design can streamline

By Claire Kaler | | In Blog, Illustration | Read More
23 Mar 2016

Southpoint Cove Branding

The K2 team is so excited to share the beautiful new branding we developed for Southpoint Cove. This new living community on Irondequoit Bay needed everything - names, logos, tagline, messaging, graphic identity, illustrations, a website and the advertising and social media strategy to support it. Wanting to highlight the amazing benefit of waterfront living, Melissa created the tagline “Home is where the bay is”. John and Monica designed a bold graphic look with energized

By Claire Kaler | | In Branding, Blog | Read More