24 Jun 2020

Do you want to stand out from your competition? Animated video is a great solution.

Here are 5 reasons why. 1. Stand out from your competition Digital marketing is transforming into a increasingly-competitive marketplace. An animated video can effectively set you apart and establish you as a creative, innovative and futuristic company. 2. Boost Conversion Rates Animations don't just engage your customers, they also inspire them to actually make purchases. Statistics reveal that including an animated video on your landing page can increase your conversion rate by a whopping 80%.

By Claire Kaler | | In Branding, Design, Animation, Video | Read More
24 Jun 2020

Magnolias, bikes and a break from Zoom

K2 is here to help OK, we know we're in this for the long haul. But we're also in this together, and your friends at K2 are here to help any way we can. Whether it's still business somewhat-as-usual, or your physical business location is closed, technology solutions are available to help you stay in touch with your customers. Our healthcare clients are using telehealth services, professional services are using email, phone and video conferencing, and retail

By Claire Kaler | | In Branding, Design, Animation, Awards, Animated video, Exhibit design, Community Service, Graphic design, Blog, Updates, Video, Big Stuff, Illustration, Uncategorized | Read More
17 Jun 2016

K2 Does Real Estate Development

Did you know we've been operating in Rochester for over twenty years? In that time, we've had the opportunity to work with some really great clients on a wide range of projects. Some of our favorites are those that involved architecture, real estate development and historical renovation. Below are just a few examples of the exciting projects we’ve had the opportunity to work on in Rochester.       44 Exchange was built in 1964, as the Central

By Claire Kaler | | In Branding | Read More
23 May 2016

Your business is unique. Let K2 illustrate that for you.

A custom illustration from K2 is a great way to put yourself out there. Illustration sets you apart and enhances your visual identity, so you won’t look like everyone else. And in terms of marketing, the last thing you want is to look like everyone else. Stock Photography (yawn…) Yes, lots of people use stock photography these days, which is exactly why you shouldn’t. Avoid the pitfalls of stock and go with an illustration instead. It’s

By Claire Kaler | | In Blog, Illustration | Read More
24 Mar 2016

A picture is worth 1000 words

Infographics can really help get your idea across You have an idea. It's probably a great idea. But how can you cut through the clutter and convey it to your clients, employees, and the entire social networking population? Studies are now showing that you don't even have the seven seconds you had last year to get your message across. It now boils down to three crucial seconds on average. Information design Information design can streamline

By Claire Kaler | | In Blog, Illustration | Read More
23 Mar 2016

Southpoint Cove Branding

The K2 team is so excited to share the beautiful new branding we developed for Southpoint Cove. This new living community on Irondequoit Bay needed everything - names, logos, tagline, messaging, graphic identity, illustrations, a website and the advertising and social media strategy to support it. Wanting to highlight the amazing benefit of waterfront living, Melissa created the tagline “Home is where the bay is”. John and Monica designed a bold graphic look with energized

By Claire Kaler | | In Branding, Blog | Read More
28 Sep 2015

A Campaign for The Ages: The Highlands TV Commercial

Click on the image to watch the new TV commercial. Talent, humor, and good-natured fun are ageless. We’ve been reminded of this joyous fact over the last few years while creating the current television and print campaign with The Highlands at Pittsford. The Highlands is not your typical community, let alone senior community. The Highlands at Pittsford takes a concept called The Seven Dimensions of Wellness and does it to the max. The food, the fun, the friendships, the

By Claire Kaler | | In Blog, Advertising, Video | Read More
25 Sep 2015

Exhibit design: The Golisano Archives at RIT

Tom Golisano takes a look in the mirror. The RIT exhibit honors his achievements and contributions. K2 Communications was given a unique opportunity to help the Rochester Institute of Technology show Thomas Golisano the positive impact he’s had on our community. The exhibit we designed for RIT reflects the tremendous positive impact made by Mr. Golisano in three important areas: entrepreneurial business development, community building, and support for non-profit organizations dedicated to a variety of social and

By Claire Kaler | | In Blog, Events, Big Stuff | Read More
11 May 2015

Another new website from the K2 team

K2 researched, wrote, designed and programmed a new WordPress site for the terrific firm Knauf Shaw LLP. The site reflects the expertise in environmental law and outstanding reputation the firm has developed. www.nyenvlaw.com The site is clean, modern and organized with a classic tone. It is user-friendly and easy to navigate. We utilized WordPress software in order to provide a content management system that makes it easy for the client to update the site as

By Claire Kaler | | In Blog, Websites | Read More
15 Jan 2015

Looking back, looking forward

2014 was an interesting and exciting year. As the marketing world continued to change, so did we. As a result, web, video, and social media played a significant role. We have not lost track of our core strengths: branding, design, and illustration. All tactics continued to be approached with our same passionate attention. We had a very diverse and interesting group of clients and projects this year, ranging from an iPad app for healthcare instruments

By Claire Kaler | | In Blog, Updates | Read More