K2 Communications selected to market Rivers Run

K2 Communications has been selected by Christa Development Corporation to introduce its latest project, Rivers Run. Rivers Run is a complex of rental apartments and cottage homes being built on a 28-acre site adjacent to RIT, and will offer active adults access to various RIT resources and facilities.

K2 will be responsible for all Rivers Run branding and marketing communications including web site development, advertising, and sales literature.

"We were pleased with the work K2 did for us introducing The Sagamore On East [luxury condominium development], and felt that they offered the right mix of creative and strategic thinking on this project," said Christa Development Corporation Vice President Patrick Tobin.