This has been the lead-in to many of the TV spots K2 has created for The Highlands at Pittsford.

We are fortunate to have found a wonderful spokesperson. Joan exemplifies our brand messaging for The Highlands: witty, intelligent, fun and real. No actors, no phony scripts. Joan tells it like it is in her own words.

To freshen up the TV spots this year, we used the Facebook Live video format to tell about a morning with Joan and her friends.

Comments on the ad have been overwhelmingly positive.

Check out our video and meet Joan!

Oh, and don’t forget to “Enjoy Life!”

Visit The Highlands at Pittsford’s website