14 Sep 2017

“Hi, it’s Joan…”

This has been the lead-in to many of the TV spots K2 has created for The Highlands at Pittsford. We are fortunate to have found a wonderful spokesperson. Joan exemplifies our brand messaging for The Highlands: witty, intelligent, fun and real. No actors, no phony scripts. Joan tells it like it is in her own words. To freshen up the TV spots this year, we used the Facebook Live video format to tell about a

28 Sep 2015

A Campaign for The Ages: The Highlands TV Commercial

Click on the image to watch the new TV commercial. Talent, humor, and good-natured fun are ageless. We’ve been reminded of this joyous fact over the last few years while creating the current television and print campaign with The Highlands at Pittsford. The Highlands is not your typical community, let alone senior community. The Highlands at Pittsford takes a concept called The Seven Dimensions of Wellness and does it to the max. The food, the fun, the friendships, the