wayfindingmaps6 Dec 2016

Need a map?

Many businesses and organizations utilize wayfinding maps. Whether they serve to direct clients, employees or visitors, wayfinding maps provide an important visual reference to help people get to their desired location. John Cammarosano, K2 art director, has extensive experience creating maps using a variety of bold graphic styles. Adding a degree of stylization to wayfinding can simplify complicated directions and make it easier to get around. Design elements can also serve to strengthen your brand by

SummitAward2-0121 Jul 2016

It’s a Silver

K2 and University of Rochester Medical Center are excited to announce we've received a Silver 2016 Summit Creative Award for the branding design of the Toast To Your Health 2015 event invitation. The award was given by the Summit International Awards (SIA) organization who administers "advertising and marketing award competitions…with the goal of raising the awareness for the companies and individuals who have the creative and marketing talent to go beyond the ordinary. ” K2

illustration-k2-0123 May 2016

Your business is unique. Let K2 illustrate that for you.

A custom illustration from K2 is a great way to put yourself out there. Illustration sets you apart and enhances your visual identity, so you won’t look like everyone else. And in terms of marketing, the last thing you want is to look like everyone else. Stock Photography (yawn…) Yes, lots of people use stock photography these days, which is exactly why you shouldn’t. Avoid the pitfalls of stock and go with an illustration instead. It’s

info-graphic-0124 Mar 2016

A picture is worth 1000 words

Infographics can really help get your idea across You have an idea. It's probably a great idea. But how can you cut through the clutter and convey it to your clients, employees, and the entire social networking population? Studies are now showing that you don't even have the seven seconds you had last year to get your message across. It now boils down to three crucial seconds on average. Information design Information design can streamline