14 Sep 2017

“Hi, it’s Joan…”

This has been the lead-in to many of the TV spots K2 has created for The Highlands at Pittsford. We are fortunate to have found a wonderful spokesperson. Joan exemplifies our brand messaging for The Highlands: witty, intelligent, fun and real. No actors, no phony scripts. Joan tells it like it is in her own words. To freshen up the TV spots this year, we used the Facebook Live video format to tell about a

18 Aug 2017

We’re Exhibitionists.

No, no, not like that. But we do like people to see our stuff. As in our exhibits. And we've done a lot. We've designed a few already this year—with more in the works—so we're a well-oiled machine when it comes to branding, designing, fabricating and installing whatever your space needs. We get excited about creating something that enhances a space, honors someone for their accomplishments, celebrates an important occasion, and is seen by so

6 Dec 2016

Need a map?

Many businesses and organizations utilize wayfinding maps. Whether they serve to direct clients, employees or visitors, wayfinding maps provide an important visual reference to help people get to their desired location. John Cammarosano, K2 art director, has extensive experience creating maps using a variety of bold graphic styles. Adding a degree of stylization to wayfinding can simplify complicated directions and make it easier to get around. Design elements can also serve to strengthen your brand by

17 Oct 2016

Love Your Bank

Fairport Savings Bank believes in providing fantastic customer service and doing their part to support the community. These strong values have been in place since 1888. The FSB brand really is different. A genuine example of what is meant by a "community bank"—they greet their customers by name and enjoy getting to know their families. But their marketing materials just didn’t convey the Fairport Savings Bank experience to their customers or staff. They don't act like other banks,

12 Sep 2016

Eat More Tacos!

When you're ready to get your taco on, go to Bay Vista Taqueria in Webster, New York. They use locally-sourced ingredients to create their fresh, authentic menu items. Owner Dave Jackson drew from his experience in the restaurant business and opened a place that is a true culinary gem in the Penfield/Webster area. K2's John Cammarosano created the logo, along with the awning, exterior and interior signage, menus, shirt design, and window graphics. Stop by and

18 Aug 2016

Any craft beer lovers out there? Oh, a couple? We thought there might be.

Well, K2 has something fun to announce, especially for you. We have recently finished branding for TourRoc—Rochester’s original brewery tour company. TourRoc mission is to connect fun people to local breweries and their great beers. They want to help our town become a true craft beer destination. Cruising for brews is the most convenient and responsible way to sample the best of what Rochester brewers have to offer. Brewery Tour Schedules & Information Visit them

21 Jul 2016

It’s a Silver

K2 and University of Rochester Medical Center are excited to announce we've received a Silver 2016 Summit Creative Award for the branding design of the Toast To Your Health 2015 event invitation. The award was given by the Summit International Awards (SIA) organization who administers "advertising and marketing award competitions…with the goal of raising the awareness for the companies and individuals who have the creative and marketing talent to go beyond the ordinary. ” K2