12 Apr 2018

For all the sunny days – Eastview Mall

                The making of a television commercial K2 had the wonderful opportunity to work with a talented team to produce four TV spots depicting Eastview Mall​ fashion through the change of​ seasons. The spots came to life by shooting on a whimsical, fantasy stage setting​.​ The various ​facets of concepting and producing ​these ​spot​s​ took place over nearly 12 months. This included art direction, storyboarding, writing, set design and build, wardrobe, shooting (a crew of 12), equipment rental,

20 Mar 2018

E. Philip Saunders Exhibit at RIT

Transforming the trucking industry E. Philip Saunders is a man who looked into the future and saw opportunity in the creation of the country's interstate highway system. When it was still being conceived and built, Mr. Saunders—working at his father's gas station—envisioned a network of refueling stops to help service the nation's truckers while lending some stability to their lives spent on the road. In addition to refueling, the truckers could shower, enjoy a hot

12 Dec 2017

The Harley School turns 100-exhibit design

                      The Harley School is celebrating their 100th anniversary. K2 was honored when they asked us to design an exhibit to help them mark the occasion. The Harley School has a rich history of offering the freedom of a progressive education, allowing students to "develop from within" through collaborative experiences. This unique approach is summed up by their motto:
Become What Thou Art, which became the

18 Aug 2017

We’re Exhibitionists.

No, no, not like that. But we do like people to see our stuff. As in our exhibits. And we've done a lot. We've designed a few already this year—with more in the works—so we're a well-oiled machine when it comes to branding, designing, fabricating and installing whatever your space needs. We get excited about creating something that enhances a space, honors someone for their accomplishments, celebrates an important occasion, and is seen by so

25 Sep 2015

Exhibit design: The Golisano Archives at RIT

Tom Golisano takes a look in the mirror. The RIT exhibit honors his achievements and contributions. K2 Communications was given a unique opportunity to help the Rochester Institute of Technology show Thomas Golisano the positive impact he’s had on our community. The exhibit we designed for RIT reflects the tremendous positive impact made by Mr. Golisano in three important areas: entrepreneurial business development, community building, and support for non-profit organizations dedicated to a variety of social and

13 Dec 2013

AMA – American Marketing Association Advertising Campaign

Situation For over sixty years, the Rochester Chapter of the American 
Marketing Association has been the only local professional 
organization run by marketers for marketers. As many of you know, this longevity can be both good and bad for a company’s brand. 
For RAMA, the ‘good’ included recognition and respect throughout the marketing community, both locally and nationwide. Challenge • Re-energize the organization and its marketing materials • Increase event attendance • Build social media