22 May 2018

K2 Illustration Crushes a Persistent Foe: The Tight Deadline

                        Partners in need We saw the sign in the sky...A "K" and a "2". Someone needed our help. And they needed it now. We knew what we had to do. Our friends at Partners + Napier were in trouble, and time was running out. They knew it. We knew it. We had to act. Fast. A few seconds in a phone booth and we

30 Apr 2018

Special Olympics Healthy Initiative-exhibit design

            Special Olympics is the largest global public health organization dedicated to serving people with intellectual disabilities. In 2012, Special Olympics launched Healthy Communities, an innovative global initiative that promotes access to inclusive health, builds on the success of Special Olympics Healthy Athletes™ screenings, and opens doors to wellness and follow-up healthcare year-round. The global impact of the Special Olympics Healthy Communities Initiative, which has been made possible by the

12 Apr 2018

For all the sunny days – Eastview Mall

                The making of a television commercial K2 had the wonderful opportunity to work with a talented team to produce four TV spots depicting Eastview Mall​ fashion through the change of​ seasons. The spots came to life by shooting on a whimsical, fantasy stage setting​.​ The various ​facets of concepting and producing ​these ​spot​s​ took place over nearly 12 months. This included art direction, storyboarding, writing, set design and build, wardrobe, shooting (a crew of 12), equipment rental,

21 Jul 2016

It’s a Silver

K2 and University of Rochester Medical Center are excited to announce we've received a Silver 2016 Summit Creative Award for the branding design of the Toast To Your Health 2015 event invitation. The award was given by the Summit International Awards (SIA) organization who administers "advertising and marketing award competitions…with the goal of raising the awareness for the companies and individuals who have the creative and marketing talent to go beyond the ordinary. ” K2

3 May 2016

Marketing for Community Service

Jordan Health has been a force in community-focused healthcare for almost 100 years. Located in neighborhoods where healthcare needs are most pressing, Jordan Health serves Rochester's underserved and uninsured residents, meeting their need for comprehensive health services. Jordan Health engaged K2 Communications to help them reach out to community members living with Hepatitis C, including those unaware of their condition, to communicate risk factors and the local availability of treatment. K2 created a campaign that utilized simple,

28 Sep 2015

A Campaign for The Ages: The Highlands TV Commercial

Click on the image to watch the new TV commercial. Talent, humor, and good-natured fun are ageless. We’ve been reminded of this joyous fact over the last few years while creating the current television and print campaign with The Highlands at Pittsford. The Highlands is not your typical community, let alone senior community. The Highlands at Pittsford takes a concept called The Seven Dimensions of Wellness and does it to the max. The food, the fun, the friendships, the