12 Apr 2018

For all the sunny days – Eastview Mall

                The making of a television commercial K2 had the wonderful opportunity to work with a talented team to produce four TV spots depicting Eastview Mall​ fashion through the change of​ seasons. The spots came to life by shooting on a whimsical, fantasy stage setting​.​ The various ​facets of concepting and producing ​these ​spot​s​ took place over nearly 12 months. This included art direction, storyboarding, writing, set design and build, wardrobe, shooting (a crew of 12), equipment rental,

By Monica Guilian | | In Branding, Design, Animation, Advertising, Video, Big Stuff, Illustration | Read More
20 Mar 2018

K2 won a few awards

Summit International Awards for K2 web work. We are proud to announce that K2 Communications has been recognized by the Summit International Awards for outstanding work in the category of Consumer Websites. The SIA is the oldest and most prestigious organization administering marketing awards nationally for advertising and marketing firms with limited billings. We would like to thank our clients, Fairport Savings Bank and Wisteria Flowers and Gifts, for giving us the opportunity to work

By Monica Guilian | | In Branding, Design, Websites, Illustration | Read More
20 Mar 2018

E. Philip Saunders Exhibit at RIT

Transforming the trucking industry E. Philip Saunders is a man who looked into the future and saw opportunity in the creation of the country's interstate highway system. When it was still being conceived and built, Mr. Saunders—working at his father's gas station—envisioned a network of refueling stops to help service the nation's truckers while lending some stability to their lives spent on the road. In addition to refueling, the truckers could shower, enjoy a hot

By Monica Guilian | | In Branding, Design, Video, Big Stuff | Read More
12 Dec 2017

FLPPS makes a complicated story a little less complicated with animated video

                  When you have a complex situation to present and want people to understand it quickly, you have to get creative with animated video. When you have to get creative, you hire K2. That's what the Finger Lakes Performing Provider System (FLPPS) did when they needed to tell their story of how New York State is changing the way healthcare professionals deliver services to their patients. K2

By Monica Guilian | | In Design, Animation, Animated video, Video, Illustration | Read More
12 Dec 2017

The Harley School turns 100-exhibit design

                      The Harley School is celebrating their 100th anniversary. K2 was honored when they asked us to design an exhibit to help them mark the occasion. The Harley School has a rich history of offering the freedom of a progressive education, allowing students to "develop from within" through collaborative experiences. This unique approach is summed up by their motto:
Become What Thou Art, which became the

By Monica Guilian | | In Branding, Exhibit design, Big Stuff | Read More
14 Sep 2017

“Hi, it’s Joan…”

This has been the lead-in to many of the TV spots K2 has created for The Highlands at Pittsford. We are fortunate to have found a wonderful spokesperson. Joan exemplifies our brand messaging for The Highlands: witty, intelligent, fun and real. No actors, no phony scripts. Joan tells it like it is in her own words. To freshen up the TV spots this year, we used the Facebook Live video format to tell about a

By Monica Guilian | | In Branding, Design, Video, Uncategorized | Read More
18 Aug 2017

We’re Exhibitionists.

No, no, not like that. But we do like people to see our stuff. As in our exhibits. And we've done a lot. We've designed a few already this year—with more in the works—so we're a well-oiled machine when it comes to branding, designing, fabricating and installing whatever your space needs. We get excited about creating something that enhances a space, honors someone for their accomplishments, celebrates an important occasion, and is seen by so

By Monica Guilian | | In Design, Blog, Events, Big Stuff, Illustration, Uncategorized | Read More
6 Dec 2016

Need a map?

Many businesses and organizations utilize wayfinding maps. Whether they serve to direct clients, employees or visitors, wayfinding maps provide an important visual reference to help people get to their desired location. John Cammarosano, K2 art director, has extensive experience creating maps using a variety of bold graphic styles. Adding a degree of stylization to wayfinding can simplify complicated directions and make it easier to get around. Design elements can also serve to strengthen your brand by

By Monica Guilian | | In Design, Blog, Illustration, Uncategorized | Read More
17 Oct 2016

Love Your Bank

Fairport Savings Bank believes in providing fantastic customer service and doing their part to support the community. These strong values have been in place since 1888. The FSB brand really is different. A genuine example of what is meant by a "community bank"—they greet their customers by name and enjoy getting to know their families. But their marketing materials just didn’t convey the Fairport Savings Bank experience to their customers or staff. They don't act like other banks,

By Monica Guilian | | In Branding, Design, Blog, Websites, Uncategorized | Read More
12 Sep 2016

Eat More Tacos!

When you're ready to get your taco on, go to Bay Vista Taqueria in Webster, New York. They use locally-sourced ingredients to create their fresh, authentic menu items. Owner Dave Jackson drew from his experience in the restaurant business and opened a place that is a true culinary gem in the Penfield/Webster area. K2's John Cammarosano created the logo, along with the awning, exterior and interior signage, menus, shirt design, and window graphics. Stop by and

By Monica Guilian | | In Branding, Design, Blog | Read More