For all the sunny days – Eastview Mall
The making of a television commercial K2 had the wonderful opportunity to work with a talented team to produce four TV spots depicting Eastview Mall fashion through the change of seasons. The spots came to life by shooting on a whimsical, fantasy stage setting. The various facets of concepting and producing these spots took place over nearly 12 months. This included art direction, storyboarding, writing, set design and build, wardrobe, shooting (a crew of 12), equipment rental,